How To Create Good Content

So you have made the decision to take your shot at being a social media influencer and want to tell your story to the world or, perhaps, you have a product that you would like to market and would like to create compelling content to help promote it. It is no secret - Content is King. Coming up with compelling content to market a business and product, or to tell your story, isn’t a new thing. Content is shared across the world continuously. Did you know that there are over 2.5 billion Facebook users and that 500 million tweets are shared each day on Twitter? Content is everywhere, and as a result, high quality content is one of the most important things you can do to attract clients and create interest in your business. But creating content is more than just hitting publish on your blog post and expecting to have a million shares. To be able to get the recognition that you deserve, you have to stand out amongst the rest of the posts out there. You have to know how to create good content. 

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Here are a few tips on how to create good content:

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Know your goal

Before knowing how to create good content, you need to know why you are making it. All good content starts with a goal. Once you pinpoint your goal, how are you going to measure the success of your content? Is it through more subscribers? More sales? Social media shares? It’s easy to get caught up on how to create good content, but having a clear goal will help as a guide to other important decisions, such as, what kind of content are you making? Through which media channels do you plan on distributing your content?

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Know your audience

Now that you know your goal, you have to know your audience. Creating content is all about the reader. That’s the reason why you want to tell your story, isn’t it? So, when creating content, you want to make sure that you create something that provides value to your audience by way of entertainment or information. You want to create content that makes your audience want to stop and read. By knowing your audience, you will get a better idea on what to involve in your content.

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Know your topic

Yes, this might sound obvious, especially if you are talking from your own experience and want to tell your story. But even if you are writing based solely on your own personal experience, you will still need to research your topic. And what we mean by that is, research other posts that are similar to the topic that you are creating content about. Again, there is content everywhere and what you don’t want is to sound like everyone else, even if the topic you are talking about is similar to someone else’s. See what you can improve on based on what is already out there and what other unique perspectives you can bring to the table. This can help you stand out in many ways. Researching your topic can also help with data. If you disapprove of a popular opinion or you want to support your own opinion, you will want to do so with facts. If you are just rambling on and throwing random numbers out there, you won’t sound like an expert on your topic and won’t add any value to your content. 

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These are just a few tips on how to create good content. And, if you are still having trouble creating good content, working with a content creator coach can prove to be invaluable. When you work with a content creator coach, you will learn all the tools and skills that are needed to write good content. Not only will you have someone to teach you new skills, but you will also have someone who can give you feedback and constructive criticism. More importantly, you will have a guide and support system to help you through your mental roadblocks. A content creator coach might provide their services through content creator live sessions or content creator on demand classes. Whatever method you choose or who you pick as your content creator coach, make sure you find someone who can help you make the most out of your talent and efforts. 

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If you are searching for a content creator coach, check out Shane Borza Coaching LLC. Shane Borza offers content creator on demand and content creator live sessions. Not only will he teach you how to create good content, but he will also provide the support and guidance you need to tell your story. To learn how to get started on his content creator on demand and content creator live training, go to shaneborza.